When the Product outpaces the Customer: Consumer Decision-Making in Complex Markets

05 October 2026

The Australia-United Kingdom Chamber of Commerce and the University of Melbourne brought together senior business leaders and academics for a private roundtable, When the Product Outpaces the Customer: Consumer Decision-Making in Complex Markets, at Australia House in London.

A special thank you to Professor Serge da Motta Veiga, Dean of the Faculty of Business and Economics, for his opening remarks, and to Professor Michal Carrington, Professor Carsten Murawski and Associate Professor Rafael Polanía from the University of Melbourne's Centre for Brain, Mind and Markets for leading the discussion and sharing their research and insights.

We would also like to thank all guests for joining us and contributing their perspectives to such a valuable and thought-provoking conversation.

Browse the gallery below for highlights from the event, and feel free to tag the Australia-UK Chamber of Commerce if you post on LinkedIn or Instagram.