Tech Companies on a Global Mission: find out if the UK market is right for you

The UK can without doubt be a tricky market to enter without expert help. Newfound, launching worldwide this week, has been created to help international tech firms make the UK move.

Led by Peter Gillingwater, a UK-based Kiwi with a deep understanding of new markets and sourcing the right senior talent to fit, Newfound is designed to meet the biggest challenge faced by companies in their quest to go global – namely “where to set up, how to do it well and to use funds sensibly”.

“Looking back over the last 25 years in the technology sector working with a significant number of businesses from a multitude of geographies, it became apparent that many failed in the journey and most did it slowly and expensively in terms of capital and man hours,” he says.

“Newfound is designed to support B2B technology companies going global. By combining our expert executive search and business advisory skills in the international markets, we accelerate and improve significantly the go to market model.”

However, wherever founded, tech ventures often need more specialised support than government trade commissions can offer. Specialist SaaS firms, for instance, need expertise that is specific to that market, with grassroots understanding of the opportunities on offer, an agile approach and the ability to make decisions fast.

That is where the Newfound team believes it can make a difference. By leveraging its network of organisations and people to run more commercially focused trade missions, advising on market entry and offering recruitment services, Newfound aims to help firms hit the ground running.

Newfound offers firms an initial week-long market visit to the UK, backed by personal expertise and data-driven market validation and insights. It will use that to help the
firm develop a robust commercial strategy. At that point a founder may make the call that it’s too soon or not right – but may well see the upside and decide to go ahead.

If the decision is positive, Newfound can then step in with detailed support on the ground. This support can include legal and accounting services, finding office spaces, PR, and executive recruitment – including filling those talent needs with fractional executives.

In a further option, Newfound has unveiled Go-No-Go, a new 90-day market entry validation programme designed to help firms decide if the UK is the right market for them.

To mark the launch, Newfound is offering firms a chance to win more than £25,000 in support in research, analysis and UK market introductions.

Among ventures to have benefited from Newfound wisdom already are retail payment platform Laybuy. Its chief executive Gary Rohloff reflects that “the Newfound team not only provided us with a shortlist of world-class candidates, they made the entire process seamless. Their support and communication have been faultless.”

Other firms to have felt the Newfound effect are business app marketplace Maestrano, social impact platform CoGo and cashflow venture C2FO.

The Newfound sweet spot then is in tech – SaaS or other enterprise software, fintech and regtech – but its service is also open to other markets like financial services, insurance, investment and savings.

Sector aside, the ideal Newfound customer business will be at least a year old with a minimum £1m rate of return and funded enough to scale an exportable product internationally. Almost all will have outgrown their existing market.

Gillingwater has built out his London team with a couple of smart hires of his own, including chief people officer Zoe Spicer and chief operating officer Calypso Harland – bringing a strong record in tech strategy and innovation to the Newfound offer. In Australia, meanwhile, Claire Marriot heads up the Melbourne office as chief executive officer in Asia Pacific – giving Newfound a strong presence in both hemispheres.

To find out more about Newfound’s missions and offers, contact Calypso Harland at

Newfound specialise in helping B2B tech businesses achieve their ambitions for growth. Our clients are mostly boot-strapped, angel-funded or post A-round funded and accelerating on a growth trajectory. Working with organisations like this is tremendously rewarding as we can quickly measure the positive impact of the support we provide. We have more than 25 years’ experience helping tech businesses achieve their goals. From putting the right leadership teams in place to drive growth, to helping develop new market strategies, we ensure companies are set for success.


Newfound is currently offering a chance to win £25k worth of support through their Go-No-Go program. More details are on our Member Offers page.