UK Market Briefing: How to Access the Beauty and Personal Care Market

LIVE WEBINAR | UK Market Briefing: How to Access the Beauty and Personal Care Market

Wednesday 3rd March 2021

6:30PM – 7:30PM AEDT

A-Beauty or Australian-Beauty is one of the biggest trends to hit the UK market in recent years and 2021 will only see its popularity grow. Pioneer brands like Aesop, Sand & Sky and Jurlique have raised consumer awareness for Aussie Brands that focus on natural beauty and use the magical properties of local flora and fauna.

The UK has one of the largest personal care markets globally, worth over £28 billion and growing rapidly. COVID-19 and multiple UK lockdowns have accelerated this market, particularly online, as UK residents spend more time and money on personal care and wellbeing.

With the explosion of online engagement, international brands can access and scale into the UK more quickly than ever before via channels including dedicated beauty platforms, Amazon, social media and the use of influencers.

Join this session to hear from speakers living and breathing the industry to hear the tips and tricks on navigating the UK market including, trends for the year ahead; working with e-commerce platforms; logistics and compliance and successfully building your brand in the UK.

With speakers:

  • Daniel Bense, Founder and Director, Metonymy
  • Stacia Prince, International Buying Director, Cult Beauty
  • Meg Gordon, CEO & Founder, Beached



Daniel Bense, Founder and Director, Metonymy

Daniel Bense is the Founder and Director of Metonymy, a new accelerator-style company for emerging consumer brands. Metonymy works with highly ambitious and creative founders, as partners in unlocking new phases of growth. At present, Metonymy is working with international brands including Desmond & Dempsey, Blackcrows Skis, Fred Rigby Studios, L’Estrange London and Egg, as well as a series of start-up founders and larger development partners.

Before founding Metonymy in 2020, Daniel was Aesop’s Head of Commercial, Europe. With 11 years of Commercial Lead expertise, he has a demonstrated history of nurturing and growing a brand, culture and team. Daniel is skilled in Retail, Digital Strategy, Business Planning, Commercial Strategy, Multi-channel Sales Models, New Market Entry and the UK market in particular.

Stacia Prince, International Buying Director, Cult Beauty

Stacia Prince has been in Beauty Buying for 30 years, covering many retail channels.

She joined Cult Beauty in 2008 within months of its’ launch and has been thrilled to introduce many wonderful brands to the company. Cult Beauty has been the UK launchpad for some indie brands that are now global names including Anastasia Beverly Hills, Drunk Elephant, Huda Beauty. Their mission is to be the most trusted beauty retailer in the world- the ethos they still live by.

Meg Gordon, CEO & Founder, Beached

Former banker turned beauty buff, Meg’s Aussie roots and passion for the environment inspired her to create a new type of beauty brand – Beached. Beached is on a mission to reduce excessive beauty consumption by encouraging women to buy less and buy well, with a simple range of natural, multi-purpose products that make getting ready a breeze. Prior to launching Beached, Meg spent over eight years in the corporate world, most recently leading communications for Barclaycard UK.

Event partner:


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